Aby and Tare's journey began in the early days of the pandemic. As lockdowns swept the globe, they found themselves with extra time on their hands. Armed with a shared passion for grooming and an entrepreneurial spirit, they embarked on a quest to create the perfect beard oil. Countless hours were spent researching and experimenting with different formulations until they achieved their vision of the ideal product.
During this development stage, they introduced their friend Oje to their project. Oje, who also had a background in business development and project management from their college days, was immediately captivated by the concept. Seeing the potential and sharing their passion, Oje eagerly joined the team.
In January 2021, Beard Surgeon made its official debut, offering a range of meticulously crafted beard & hair care products. Their dedication to quality and their unique approach to scents quickly set them apart from the competition. With a compelling online presence and the ability to pivot to meet the demands of an evolving market, Beard Surgeon gained a devoted following.
Their success didn't stop there. Aby, Tare, and Oje took their brand to the streets of London, setting up pop-up shops that allowed them to connect with their customers directly. Their innovation and customer-centric approach led to the opening of two kiosks in Westfield London and Stratford, solidifying their status as a go-to destination for beard enthusiasts.
Today, Beard Surgeon stands as a testament to the entrepreneurial spirit and determination of its founders. Aby, Tare, and Oje have not only created a thriving business but have also inspired a community of bearded individuals who trust in their products. With their commitment to quality and innovation, Beard Surgeon is poised to continue shaping the future of beard care.